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High Visual Impact
Product Integration
Evergreen Content
Product Integration
Evergreen Content
Ideal for
Lexie's project content showcases the beautiful finished pieces that inspire her community to pick up their needles. From cozy sweaters and intricate lace shawls to playful accessories and home décor, these posts highlight the artistry and craftsmanship of handmade knits. Each project feature includes styling inspiration, yarn details, and the story behind the creation, giving brands the perfect opportunity to showcase products in beautifully crafted, aspirational settings that resonate with makers and craft enthusiasts.
Content Overview
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Knitting Projects
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High Engagement Rates
Educational Authority
Authentic Recommendations
Educational Authority
Authentic Recommendations
Ideal for
Behind every stunning finished piece is a journey of creation, and Lexie's process content takes followers along for the ride. These engaging posts and videos capture the meditative rhythm of knitting, problem-solving moments, technique tutorials, and those satisfying progress shots that keep the community coming back for more. This content type offers brands authentic integration opportunities within educational moments, where product recommendations feel natural and genuinely helpful to an engaged, learning-focused audience.
Content Overview
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Knitting Process
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Brand Storytelling
Emotional Connection
Authentic Integration
Ideal for
Knitting isn't just a hobby for Lexie's audience—it's a way of life. Her lifestyle content weaves together the craft with everyday moments: cozy mornings with coffee and a work-in-progress, knitting retreats with friends, yarn shopping adventures, and the mindful practices that make handcraft a cornerstone of intentional living. This content creates emotional connections and showcases how brands can authentically fit into the broader lifestyle and values that resonate with the knitting community.
Content Overview
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Knitting Lifestyle
- Yarn and fiber sponsorships with swatching and project features
- Knitting tool and accessory reviews (needles, stitch markers, project bags)
- Pattern collaborations and designer partnerships
- Craft supply hauls and seasonal collections
Product-Focused Partnerships
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- Coffee and tea brands (perfect for cozy knitting moments)
- Home décor and furniture (showcasing knitting spaces and finished projects)
- Candle and aromatherapy brands (creating atmosphere content)
- Book publishers (especially craft, lifestyle, or cozy fiction titles)
Lifestyle Brand Collaborations
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- Online course platforms and knitting education sites
- Craft subscription box features and unboxings
- Knitting retreat and workshop promotions
- App partnerships for knitting trackers or pattern libraries
Educational Content Partnerships
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- Travel partnerships featuring knitting-friendly destinations
- Local yarn shop partnerships and shop spotlights
- Craft fair and fiber festival coverage
- Knitting retreat center partnerships
Experience-Based Collaborations
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- Holiday gift guides featuring knitting-adjacent products
- Back-to-school content with cozy study accessories
- Mother's Day gift campaigns
- Winter wellness and hygge lifestyle promotions
Seasonal Campaign Opportunities
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- Yarn company brand ambassadorships with monthly features
- Subscription service ongoing partnerships
- Tool brand long-term testing and feedback partnerships
Long-Term Ambassador Programs
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Brand Deal Types
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Execute your campaign and track how your brand connects with Lexie's engaged knitting community.
Launch & Measure
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Work with Lexie to create a content plan that authentically integrates your brand across her content buckets.
Develop Your Strategy
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Reach out via email with your brand details and partnership goals to start the collaboration conversation.
Share Your Vision
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Three simple steps to authentic brand collaboration
Ready to Partner with Lexie?
Brands receive content drafts for review before posting, with one round of revisions included. We aim to balance brand requirements with authentic storytelling that resonates with Lexie's audience.
What's your content approval process?
Absolutely! Lifestyle brands like coffee, home goods, wellness, and travel align perfectly with the knitting community's values and interests.
Do you work with non-knitting brands?
While we can't guarantee exact numbers, Lexie consistently maintains above-industry-average engagement rates. We provide historical performance data to help set realistic expectations for your campaign.
Can you guarantee specific engagement rates?
Standard partnerships include Instagram posts, Stories, and Reels, with optional YouTube integration. You'll receive high-resolution images, engagement metrics, and campaign performance reports.
What deliverables are included in partnerships?
Most sponsored posts are delivered within 2-3 weeks of campaign kickoff, depending on the content type and complexity. Process videos and project features may require additional time for completion.
How long does it take to create sponsored content?
Lexie's community consists primarily of women aged 25-55 who are passionate about knitting, crafting, and mindful living. Her followers have higher disposable income and actively seek quality products for their creative pursuits.
