High Intent Audience: Viewers actively seeking to learn and purchase new tools and materials
Evergreen Value: Knitting tutorials continue driving views and conversions months after upload
Educational Authority: Tutorial content positions your brand as a trusted learning resource
Extended Engagement: Videos average 10-15 minutes, providing ample integration opportunities
Key Benefits for Brands
Lexie's YouTube channel is where the knitting community comes to learn, grow, and find inspiration. With works in progress, project walkthroughs, and technique deep-dives, Lexie builds lasting trust and authority with viewers who actively seek product recommendations and educational content.
YouTube Channel
Back to Socials
42%
12 min
Avg Watch Time
42%
8.2%
Engagement
42%
50,000
Monthly Views
42%
934
Subscribers
Stats
Work With Me
Seasonal uploads align with product launches and holiday marketing calendars
Tutorial moments allow for authentic product demonstrations within learning context
Material lists and pattern descriptions provide natural placement for yarn and tool partnerships
Brand Integration Opportunities
Seasonal content aligns with knitting trends and gift-giving moments for holiday campaigns
Process videos capture step-by-step techniques, ideal for demonstrating tool performance and problem-solving
Project tutorials showcase finished pieces alongside detailed material lists for natural product integration
Content Categories
How Lexie's in-depth content creates authentic brand integration opportunities
YouTube: Where Learning Meets Loyalty
